Lead Generation for Roofing Contractors

Stop Paying for
Shared Leads.
Start Owning Your Pipeline.

Check Your Market How It Works
$500/mo Retainer · $60/Qualified Lead · Cancel Anytime
$500
Flat monthly retainer
$60
Per qualified lead, exclusively yours
100%
Exclusive — never shared with competitors
1
Roofer per market, per city
The Problem

You Are Losing Money on Leads That Were Never Yours.

Roofing contractors across North America are bleeding cash on platforms designed to profit from your competition — not your success.

Shared Lead Rage

HomeAdvisor charges $75–$150 per lead — then sends that same lead to 3–5 of your competitors. You're not buying a customer. You're entering a speed-dial race to the bottom.

Fake Lead Epidemic

27% wrong service request. 21% fake contact info. 12% never requested anything. That's 60% waste before you even compete. One consultant documented 69% of HomeAdvisor leads were unusable.

Feast or Famine Pipeline

Storm season floods the inbox. Shoulder months go silent. You can't plan payroll, can't keep crews, can't grow. Because your pipeline is controlled by weather and word of mouth — not a system you own.

The Rooftop Pipeline System

How the Rooftop Pipeline System Works.

Not another lead aggregator. A purpose-built Google Ads engine designed exclusively for roofing search behavior.

01

Search Capture

We intercept homeowners at the exact moment they search "roof repair near me" on Google. This is the highest-intent traffic in digital marketing — people actively looking, right now, in your area.

02

Conversion Architecture

A focused ad experience with one offer, one action. No distractions. Engineered to convert high-intent searchers — people actively looking for a roofer in your area, right now.

03

Waste Elimination

Weekly: we block irrelevant searches, audit geo-targeting for out-of-area clicks, eliminate competitors and bots from your budget. Every dollar goes toward hireable homeowners in your market.

vs. HomeAdvisor

They sell the same lead to 3–5 roofers. The Rooftop Pipeline System sends each lead exclusively to you.

vs. "I tried ads"

Ads without conversion architecture = pouring water through a sieve. We build the entire system.

vs. Last agency

Generic templates for 50 industries. The Rooftop Pipeline System is built for roofing and nothing else.

The Offer

Simple Pricing. Pay Only for Results.

THE OFFER
  • $60 per qualified lead
    Strict criteria, logged with call recordings. Not clicks. Real homeowners.
  • 100% exclusive
    Every lead goes only to you. Never shared with competitors.
  • $500/month management fee
    Covers campaign build, optimization, reporting, and hosting. Month-to-month, cancel with 14 days notice.
  • Real-time dashboard
    Every lead, call recording, and form submission visible live. Full transparency.
  • One roofer per market
    Your exclusivity is protected. Once your city is taken, it's closed to competitors.

15 leads × 25% close rate × $12,000 avg job = $45,000 in revenue from $900 in lead fees.
Check If Your Market Is Available
Lead Standards

You Only Pay for Real Leads.

Every lead must pass all five criteria before you're charged $60. If it doesn't qualify, you pay $0. Every lead is verified by a recorded call — verbal confirmation of roofing need required.

Qualifies $60
  • Property owner or authorized decision maker — not a tenant or third party
  • Within your service area — property inside your defined radius
  • Roofing-related request — repair, replacement, inspection, storm damage, or estimate
  • Verified intent on recorded call — verbal confirmation of roofing need required; call duration alone does not qualify
  • Valid contact information — working phone number or email
Does Not Count $0
  • Outside your service area
  • Non-roofing request
  • Duplicate within 90 days
  • Spam or bot submission
  • Job seeker or solicitation
  • No roofing need verbally stated on call
All leads logged with call recordings. You have 48 hours from lead delivery to flag a dispute. You must make 3 contact attempts within 48 hours of receiving a lead or you forfeit the right to dispute. Full transparency.
The Difference

The Old Way vs. The Atlas Way.

HomeAdvisor / Angi
Lead price $75–$150/lead (shared)
Competitors get same lead 3–5 competitors
Fake/unusable rate ~69%
Contract 12-month lock-in
Transparency None — no call recordings
Result Speed-dial race to the bottom
Atlas Prospecting EXCLUSIVE
Lead price $60/lead (exclusive)
Competitors get same lead Nobody — 100% yours
Non-qualifying rate $0 — you don't pay
Contract Month-to-month — cancel anytime with 14 days notice
Transparency Dashboard + call recordings for every lead
Result A pipeline you control
Included at No Extra Cost

Everything You Need to Dominate Your Market.

Storm Season Surge Campaign

Pre-built storm damage campaigns activated within 24 hours of severe weather. While competitors are scrambling, your ads are already live.

$1,500 value

Competitor Ad Intelligence Report

Your top 3 competitors' keywords, ad copy, and estimated spend — every month. Know more about their marketing than they do.

$750 value

Speed-to-Lead Response Framework

Call scripts, text templates, and follow-up sequences. Responding in 5 minutes vs. 30 minutes is a 100× higher contact rate. Yours to keep.

$500 value

Monthly Market Pulse Report

Search volume trends, competitor shifts, and budget recommendations for your market — delivered every month.

$300/mo value
Perceived value: $47,850+/year.  Actual cost: $500/mo + $60/lead.
One Roofer Per Market

Is Your Market Still Available?

Roofing search volume spikes 40–60% from April through June. Campaigns live by mid-April capture the full spring wave. Once a market is claimed, it's closed.

Claim Your Free 15-Minute Market Analysis

Pick a time that works for you. In 15 minutes, we'll pull live Google data for your city — real search volume, what your competitors are spending, and your estimated cost per lead. You'll walk away with the numbers whether you work with us or not.

Month-to-Month — No Long-Term Lock-In · No setup fees